"Repositioning the Bank in competitive rural market and accomplish the leadership spot in Rural Banking. Aspiring to realize the vision of excelling in Rural Credit and SME. Pursuing the best practices for delivering the value added service to the customers by transforming the key branches into profit and business centers"
"With efficiency and service each one of us works in tandem to deliver quality rural service, no matter where our customers choose to experience it. With the advantage of a large network in the rural hinterland, it is our duty and obligation to serve the rural masses, the deprived and denied, retail and agriculture sectors through improved processes, deployment of technology, with an emphasis on employment of rural youth, augmentation of agricultural production, upliftment of the downtrodden and unabated service to rural poor with commitment to the sacred task of rural development and women�s empowerment"